Smart New Cadbury Packaging

Having previously created the global expression for Cadbury Dairy Milk which hero-ed the magic ingredient a glass and half of milk our challenge was to nurture what makes Cadbury Dairy Milk iconic whilst bringing to life the joyful character of over 50 global variants.

New cadbury packaging. Cadburys new packaging which be introduced this month won a gold award at global design Pentawards 2013. We are also testing new packaging made from 100 recycled paper. Watch the video above.

Australias confectionary manufacturer Cadbury Schweppes will be the first manufacturer in the world to implement a new form of environmentally friendly packaging. New Cadbury Packaging and Blocks Land New TNCC Chews and More First up. For each Cadbury Dairy Milk bar sold 30p will be donated to Age UK helping them to support older people when they need it the most.

It follows the companys recent announcement that it will be investing in recycled soft plastic packaging for. The new design is the international pack sold across the worldPearlfisher is the design agency responsible for the execution of the packs new look. After the design debacle of Yahoos new logo earlier this autumn Pearlfishers latest work is a pitch perfect lesson in redesigning a well-known brands identity the right way.

The new look includes a redrawn wordmark new iconography and typography which aims to reinforce the product story. The chocolate colossus commissioned design agency Bulletproof to dig deep in the companys archives and create a design that would reflect its founding progressive values in a modern. The Cadbury Energy paper packaging trial is the first time we have used a paper material that doesnt include laminates foils or plastics for fully-sealed flow-wrap packaging.

20 Apr 2020 --- Cadbury has revitalized its rich heritage in the chocolate sector through a new global redesign of its iconic purple packaging for both Cadbury and Cadbury Dairy Milk products. The new rounded square seems to be consistent across all varieties nut-filled soft centre etc although the Mousse varieties. And this is the previous Cadbury Dairy Milk packaging design also created by Pearlfisher back in 2009 the image credit for the older version goes to Design Week.

The redesign comes in Cadbury Milk Trays centenary year and re-establishes the chocolates as being a thoughtful and special gift-choice to give to friends and family. The new 220g Cadbury blocks complete with new foil wrapper and new piece shape have landed in stores. Its the first time Cadbury has used a fully-sealed paper material.