Outstanding Pringles New Packaging

Kelloggs said the new design was part of the companys goal to make all packaging 100 reusable. The six-week trial is part of a commitment by Pringles to make 100 of its packaging recyclable reusable or compostable by 2025. If the trial goes well Pringles will look at rolling out the new packaging across Europe.

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Kassandra Kania Contributing Editor.

Pringles new packaging. Pringles is trying out a new can made of recycled paper -- at least in the United Kingdom. It includes a new logo and updated packaging. The Kellogg-owned snack brand spent two years researching a more modern presentation for its product and icon.

Helen Potter sustainability lead for Pringles said. With the re-design following the same layout and color scheme as the original it was therefore unsurprising that people considered it. Chiefs at Pringles went back to the drawing board to make the packaging easier to recycle.

The BBC called it a recyclers nightmare. Holiday Pringles Wine Pouches and Tonys Chocolate. See a few examples from ThePackHubs October Packaging Innovation Briefing Report.

Shop Now and Save. Say the word Pringles and the image of a saddle-shape chip in a cylindrical container comes to mind. Mr P has appeared on Pringles packaging since 1967.

The move comes after sustained UK Recycling Association pressure to reinvent the recyclers nightmare packaging which consists of a complex construction of foil-lined cardboard sleeve plastic cap metal base and metal tear-off lid. Tonys Chocolate Six. This move was part of the companys promise to switch to 100 per cent reusable recyclable or compostable packaging by the year 2025.

The new look has been created by design studio Jones Knowles Ritchie JKR and timed for the 30th anniversary of the crisps UK launch. Pringle according to a news release. Instead Pringles has concentrated on complementary packaging to experiment and augment its family while also creating scores of varied and unique chip flavours.

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